Charles Brookes
Charles Brookes Portfolio
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Häagen-Dazs Australia

To launch General Mills’ brand - Häagen-Dazs in the Australian market and establish the world famous super premium ice cream positioning. 

Taboo created The Häagen-DazsTM House concept, a premium pop-up restaurant with a sleek, modern Scandinavian aesthetic. The public’s response was monumental, with The Ultimäte Experience – a personalised, 45-minute tasting and flavour profiling session – booking out within hours of going on sale. In addition over 10,000 customers visited the House in five weeks, with raving reviews.

 

Project: Campaign
Role: Designer
Agency: The Taboo Group

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