Charles Brookes
Charles Brookes Portfolio
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Getting Australia tappin' happy

National Australia Bank
Happy Tappers NFC Payment Campaign

To celebrate the launch of their contactless payment app, NAB wanted to treat their customers to an unexpected experience and give them the opportunity to test it out for themselves.

Happy Tappers popped up for five days in Melbourne and Sydney, with a new deal a day. From 1 Buck Burgers to 7 Cent Happy Sock to 6 Cent Smoothies, there was something to get everyone tapping. 30 people even opened a NAB account just to participate.

The campaign was a finalist in the Asia-Pacific Banking and Finance Awards 2016.

Project: Campaign
Role: Concept/Creative, Art Direction & Design
Agency: The Taboo Group

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