In Victoria, drivers aged between 18 and 25 constitute just 12% of licensed drivers, yet account for more than 25% of all road fatalities.
Our idea was to reduce entertainment related travel by bringing music back to suburban band rooms and help revellers plan their transport ahead.
In partnership with the TAC, we created the Urban Spread concert series that put the pulse back into iconic band rooms from Frankston to Werribee, spreading the 'Prepare to Party' message. Acts included The Rubens, Saskwatch, Dead Letter Circus, Frenzal Rhomb, Harts, Seth Sentry and Kim Churchill.
The initiative was hugely successful, and the TAC are rocking on with further gigs over the coming months.