HSBC PREMIER
HSBC PREMIER
HSBC Premier is HSBC’s private banking brand — a premium offering designed to help customers manage life’s unexpected surprises, nurture the prosperity of your family and plan for the future.
Over 2 years we developed a robust brand that stood out from HSBC’s core retail brands. A comprehensive global toolkit was created, comprising of hundreds of still and motion assets, covering everything from above-the-line comms through social, display, to stationary and the physical branches.