HSBC PREMIER

HSBC PREMIER

HSBC Premier is HSBC’s private banking brand — a premium offering designed to help customers manage life’s unexpected surprises, nurture the prosperity of your family
and plan for the future.

Over 2 years we developed a robust brand that stood out from HSBC’s core retail brands. A comprehensive global toolkit was created, comprising of hundreds of still and motion assets, covering everything from above-the-line comms through social, display, to stationary and the physical branches.

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Not Tomorrow. Today.