MOVEMBER
MOVEMBER
THE ORDER OF MO
Men's health is in crisis. Algorithms are leading them to join nefarious online groups and into isolation. So we turned Movember’s ‘mo’ into a symbol of hope. A call to arms to unite and stop men dying too young.
Our symbol became a beacon of hope for men across the world — where ever the mo appeared, men know they are not alone.
The Order of Mo came to life across the globe, appearing in the sky, on race cars, on the cover of Rolling Stone, and even bathing Piccadilly Circus in it’s otherworldly glow.
