HOPE UNITED

1 in 10 people in the UK have experienced online abuse in the last year. So ahead of the 2021 UEFA European Championships, BT (the largest internet provider in the UK) needed to do something about it.

So, Hope United was born. A diverse team filled with the best footballers from across the Home Nations with one goal, to tackle online hate.

*Hope United team branding was created in partnership with Nomad Studio.