NEW BALANCE
NEW BALANCE
DISTILLED
New Balance was bringing its Grey Store to Sydney, the first in the Southern Hemisphere. Known for the most iconic and covetable New Balance drops, the new store promised fans the very best of New Balance, distilled into a single store.
To celebrate the launch we captured the true essence of New Balance, the sneakers, and distilled them into exclusive fragrances for the fans who simply cannot get enough.
Each fragrance captured New Balance’s true essence; ‘Original’ giving notes of the dad shoe – freshly mowed grass, cotton socks and leather; and Court, giving notes of rubber soles, hardwood basketball floors, and sweat – an homage to New Balance’s basketball heritage.
