NOT TOMORROW. TODAY.

With COP26 weeks away, campaigns about 2030 environmental goals were popping up left, right and centre. But BT and EE were already doing more today than other brands were promising to do for tomorrow — and Not Tomorrow. Today. was born.

In three weeks Not Tomorrow. Today [NTT] went from brief to delivery, a true sprint. As the brief developed, NTT evolved beyond a COP26 campaign and transformed into BT and EE’s ongoing environment and sustainability platform.